Finding matching symbols on a card is one thing. Doing it on giant screens surrounded by arcade games, music and hundreds of excited families is something else entirely!
Asmodee has announced a major new partnership that will bring one of its most recognisable family games to more than 500 Chuck E. Cheese locations across North America this summer.
The game in question? Dobble.
Bigger Than the Tabletop
Rather than simply placing copies of the game in venues, the collaboration transforms Dobble into a full-scale entertainment experience.
Families visiting participating Chuck E. Cheese locations will be able to take part in interactive challenges, digital activities and special gameplay events inspired by the fast-paced matching game.
One of the headline attractions is the new Dobble Speed Round, which will appear on Chuck E. Cheese's in-store media screens and challenge players to race against the clock to find matching symbols.
In-store demos and themed family activities will also run throughout the summer.
The Biggest Dobble Event Yet
According to Asmodee, this marks the largest entertainment activation in Dobble history.
The publisher says the partnership is designed to take the game beyond the tabletop and introduce it to families in a more interactive setting.
The programme will run from June through September 2026, giving visitors several months to join in.
Prizes Up for Grabs
The summer-long event won't end with the final challenge either.
Asmodee and Chuck E. Cheese have also confirmed plans for a nationwide sweepstakes, giving participating families the chance to win a range of prizes before the promotion wraps up.
For a game built around spotting tiny symbols on cards, Spot It! is suddenly going very, very big.
