{"product_id":"magma-sketchbook-idea-generation","title":"Magma Sketchbook: Idea Generation","description":"\u003cp\u003eArtists have always relied on their sketchbooks. This was true for artists working within a fine art tradition and is just as true today in the age of Macs, digital cameras and computer-generated imagery. This new line of sketchbooks addresses the needs of contemporary practitioners: illustrators, designers, art directors, fashion designers, filmmakers and anyone within the creative industries. Helpful and user-friendly, these sketchbooks tread that fine line between giving users practical tools and information while not interfering with their creative freedom. They are also made entirely out of eco-friendly materials. This Idea Generation sketchbook includes 136 blank pages with idea prompts for creative thinking, plus 16 pages of exercises and useful information on how to get from a problem to a solution, the four stages of the creative process, mind mapping and free association, reframing your proposition and using random stimulus.\u003c\/p\u003e\n","brand":"Hachette","offers":[{"title":"Default Title","offer_id":56049168744826,"sku":"ZHAC-9781856699440","price":14.06,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/9970\/8282\/files\/Magma-Sketchbook-Idea-Generation.jpg?v=1760980835","url":"https:\/\/zatu.com\/en-us\/products\/magma-sketchbook-idea-generation","provider":"Zatu Games","version":"1.0","type":"link"}