{"product_id":"im-afraid-debbie-from-marketing-has-left-for-the-day","title":"I'm Afraid Debbie from Marketing Has Left for the Day","description":"\u003cp\u003eHow to Use Behavioural Design to Create Change in the Real World \u003c\/p\u003e\n\u003cp\u003eIn this ground-breaking book, author Morten Münster presents a set of rules that individuals and companies can follow to bring about necessary change. \u003c\/p\u003e\n\u003cp\u003eUsing behavioural design and an accessible four-step method, he shows how people can be persuaded to do one thing instead of another and thereby achieve success. \u003c\/p\u003e\n\u003cp\u003eBy examining an array of examples drawn from business, government, various public groups and institutions he demonstrates how the rules can be learned and applied in different contexts.\u003c\/p\u003e\n","brand":"Zatu Games","offers":[{"title":"Default Title","offer_id":56048350036346,"sku":"ZHAC-9781786279484","price":18.42,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/9970\/8282\/files\/Im-Afraid-Debbie-from-Marketing-Has-Left-for-the-Day.jpg?v=1760977417","url":"https:\/\/zatu.com\/en-au\/products\/im-afraid-debbie-from-marketing-has-left-for-the-day","provider":"Zatu Games","version":"1.0","type":"link"}