Fanattik’s expanded partnership with Hasbro has taken a notable step forward, adding two major franchises to its licensing portfolio: Power Rangers and Baldur’s Gate 3. The move builds on an existing foundation that already includes Dungeons & Dragons, Magic: The Gathering, and Transformers, and signals a continued push into premium, display-focused collectibles aimed squarely at fans who treat shelving space as prime real estate.
Rather than simply extending merchandise ranges, the expansion reflects a broader trend in licensed products: turning fandom into physical objects designed for display, storytelling, and nostalgia.
Power Rangers Returns to the Shelf
The arrival of Power Rangers is a strong nostalgia play. Few franchises span as many generations while retaining such a distinct visual identity. From the original team dynamics to later series evolutions, the brand is instantly recognisable and well suited to collectible form.
Expect products that lean into bold character design and colour-driven aesthetics, items that feel like they belong in a morphing sequence frozen in time. In similar retail spaces, this kind of licensing typically translates into figurines, enamel-style collectibles, and display pieces inspired by iconic 90s action properties like Transformers.
Baldur’s Gate 3 Joins the Adventure
At the other end of the fantasy spectrum, Baldur’s Gate 3 brings modern RPG prestige into the mix. The game’s rich storytelling, memorable characters, and heavily symbolic world design make it ideal material for physical collectibles.
Its universe already sits comfortably alongside Dungeons & Dragons-inspired products such as themed dice sets, illustrated lore books, and decorative artefacts featuring dragons, spell motifs, and legendary creatures. These items succeed because they turn abstract roleplaying experiences into tangible objects fans can keep on display.
Collectibles as Display Culture
The bigger picture here is the continued shift toward display-first merchandise. Collectibles are no longer just souvenirs; they are curated objects meant for desks, shelves, and streaming backdrops.
Across franchises like Magic: The Gathering and Transformers, this approach is already well established. Premium finishes, sculptural designs, and lore-driven aesthetics are now central to how products are conceived, not added as afterthoughts.
A Growing Multiverse of Merch
With Power Rangers, Baldur’s Gate 3, and existing fantasy and sci-fi properties all under the same licensing umbrella, the potential for cohesive, cross-franchise design language grows. Even without direct crossover storytelling, shared themes of heroism, magic, and mechanical design give the range a unified identity; and Hasbro and Fanattik seemingly know this quite well.
For collectors, it simply means more reasons to clear shelf space.
